Download PDF Three Steps to Yes: The Gentle Art of Getting Your Way, by Gene Bedell
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Three Steps to Yes: The Gentle Art of Getting Your Way, by Gene Bedell
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“Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” —BookPage
Everybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how to get your way without becoming a high-pressure salesman, without compromising your principles, and without hurting your personal relationships. Gene Bedell demonstrates the difference between having just good ideas and having your good ideas put into action. His three-step plan shows you how to:
* Fulfill your personal needs as well as others’
* Be credible and trustworthy
* Communicate persuasively
Three Steps to Yes isn’t a book of selling tricks. It’s a model for persuading your coworkers or your customers to do what you need them to do. Gene Bedell gives you a simple, ethical, and effective approach to getting your way and achieving your potential. You’ll learn to win people’s hearts as well as their minds.
- Sales Rank: #1153108 in Books
- Published on: 2002-02-19
- Released on: 2002-02-19
- Original language: English
- Number of items: 1
- Dimensions: 7.95" h x .58" w x 5.28" l, .61 pounds
- Binding: Paperback
- 256 pages
From Publishers Weekly
Whether parents are talking with their children or managers are trying to get employees to work harder, how we convey our message is crucial. According to Bedell, a sales consultant and trainer, "Persuasion is the difference between having potential and achieving your potential." He believes that once people understand three key principlesAfulfill personal needs, be credible and communicate persuasivelyAthey will painlessly master the art of getting what they want. Aimed at a general audience of "poet" persuaders who aren't sales professionals, Bedell's guide offers a variety of examples from both home and work life. For instance, he tells of two co-executives who joined a company at the same time, one of whom was so difficult to deal with that everyone ended up working through the second individual until the easy-to-deal with man was promoted while the other was fired. Similarly, at home, kids don't want to deal with a confrontational parent who finds fault with everything. Bedell urges people to "Be easy-toAeasy-to-buy, easy-to-deal-with, easy-to-do-business with and easy-to-live with." His advice should help readers handle their personal and professional interactions more effectively, while Bedell's comforting tone will reassure them. Still, this breezy volume will only help readers who are ready to consciously take the time to consider all their interactions ahead of time, something that may be difficult in today's fast-paced world.
Copyright 2000 Reed Business Information, Inc.
Review
"The book is splendid. It's a practical, powerful and lively fusion of tough-minded theory you can remember with examples you won't forget."
-- Michael Mills, director of Professional Services, Davis Polk & Wardwell
From the Hardcover edition.
From the Inside Flap
"Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect." --"BookPage
Everybody has to sell something sometimes. Whether you're a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how to get your way without becoming a high-pressure salesman, without compromising your principles, and without hurting your personal relationships. Gene Bedell demonstrates the difference between having just good ideas and having your good ideas put into action. His three-step plan shows you how to:
* Fulfill your personal needs as well as others'
* Be credible and trustworthy
* Communicate persuasively
Three Steps to Yes isn't a book of selling tricks. It's a model for persuading your coworkers or your customers to do what you need them to do. Gene Bedell gives you a simple, ethical, and effective approach to getting your way and achieving your potential. You'll learn to win people's hearts as well as their minds.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Awesome Book!
By Bob Burg
3 Steps To Yes is truly a magnificent work!
Mr. Bedell's book came highly recommended and not only did it live up to its praise, it far surpassed it!
As a student of positive persuasion, I've read numerous books on this subject; many of which are excellent. This book is the best (along with Carnegie's "How To Win Friends . . . ") as, not only is the information top-notch; the author's instruction is simple-to-apply, and immediately applicable. His stories, used as examples from which we all can learn and benefit, are interesting, compelling, and I know it allowed me to see myself utilizing these wonderful win/win methods in my own life. Parents will especially love his advice regarding persuading children in a way that will benefit everyone involved. In fact, although there are lots of helpful business examples throughout the book, if you are a parent or plan to be one, you'll want to own this book for that reason alone.
This is one of those books that you'll most likely want to buy as gifts for loved ones and anyone else you wish to be successful in their lives.
11 of 11 people found the following review helpful.
The Power of Positive Persuasion
By Artist Barbara Garro
Everyone sells and everyone wants to year "yes" in the marketplace of life. Satisfy customers' personal needs and you can get them to "yes," according to author Gene Bedell.
After doing all the research, Gene Bedell shows you three simple skills to get people to say yes to your products and services and feel positive about you, your offerings, and your company. It doesn't get any better than that.
The Three Steps to Yes are powerful in their simplicity: really fill your customers' personal needs; be competent and trustworthy; and communicate persuasively. That's the truth. That's all there is to it.
If these are not already your results, Bedell can get you there in 241 pages of boiled down simple methods you can not only understand but also use realistically in everyday life without changing your personality, personal style or values.
Buy the book and give it to every one of your kids at high school graduation or this Christmas, to you can enjoy your retirement!
24 of 26 people found the following review helpful.
"Trained Incapacity"
By Stephen Rosen
"Three (3) Steps to Yes: The Gentle Art of Getting Your Way", by Gene Bedell is the best book on persuasion I've ever read. ("How to Win Friends and Influence People" does come close.) I used Mr. Bedell's ideas and wisdom gleaned from the book today very effectively with clients (see below) and enjoyed how well they worked. I felt good, and my clients felt good. I do career management for very difficult, highly skeptical, high-functioning populations of attorneys, physicians, and PhD scientists--all of whom are educated beyond their abilities, esp. their ability to market themselves. Thorsten Veblen used the phrase "trained incapacity" to describe my clients, people who..., well, you get the idea. Some are too smart for their own good. They truly need "emotional intelligence", "social competence", and healthy street smarts. "3 Steps to Yes" delivers. Mr. Bedell is a non-ideological realist and a "people person" with integrity. He clearly understands what makes us tick, and how to make non-manipulative use of our our "personal", "credibility", and "self-interest" needs. I'm recommending this book to all of my "socially-challenged" clients and friends, myself included.
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