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In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as:
* the factors affecting airline costs
* the problems of pricing
* airline marketing and product planning
* the impact of United States deregulation
* European air transport after 1992
* the crisis in airfreight; and the economics of charters.
Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
- Sales Rank: #2273555 in eBooks
- Published on: 2012-08-06
- Released on: 2012-08-06
- Format: Kindle eBook
Review
'An ideal introduction to the way the industry is adapting to a rapidly changing environment.' - M Sayer, Law School, Nottingham Poly
Review
'This book is an excellent introduction to many of the issues of relevance to the European airline industry.' - European Access 'Well-organised, clearly written and easily read by those with only a passing interest in civil aviation.' - Michael Westlake, Far Eastern Economic Review
About the Author
Rigas Doganis is an airline and airport consultant. He is also Visiting Professor at the College of Aeronautics, Cranfield University and Former Chairman and Ceo of Olympic Airways in Athens.
Most helpful customer reviews
5 of 5 people found the following review helpful.
The best text available for airline economics -- Period.
By A Customer
Superb! This text clearly explains the complex economic issues surrounding airlines today, including social and political perspectives. By far the best available resource for potential (or current) airline managers to help understand the driving forces in today's global airline industry. Certainly acceptable for any level of higher academic study, the text looks at economic paradigms driving the industry and provides a fresh perspective of the perils facing airilnes in the 21st century.
4 of 4 people found the following review helpful.
Academically Rigorous, Yet Comprehensible
By Robert I. Hedges
This is the best introduction to the fundamentals of airline economics that I have ever read. Doganis, an analyst and teacher these days, is able to take all his years in industry (including a stint as CEO of Olympic Airways of Greece) and distill it into a useful text full of real world examples. The third edition is updated to include new developments like Internet ticketing, and was written post-9/11, so that sections dealing with issues such as security are up to date.
The book has complete sections on airline, aircraft, and route planning and forecasting, and related subjects such as yield management, marketing, and charter operations. Of particular note is the chapter on pricing policies and fare structures; it is clear that Doganis completely understands the significance of the low cost carriers and the future of yields throughout the different regions of the world.
I always enjoy reading Doganis, and vastly prefer this updated version of "Flying Off Course" to the pre-9/11 "The Airline Business in the 21st Century" (although I do recommend that book as well.) This is a great book, and should be read and understood by airline managers everywhere. My only caution is that though it is not the most mathematically exhaustive book on the subject, casual readers may not enjoy the book inasmuch as it is quite weighty and the chapter on forecasting demand is fairly mathematically rigorous.
2 of 2 people found the following review helpful.
Comprehensive, thorough overview of international airlines
By A Customer
The former Olympic Airways Chairman (now Professor of Air Transport at the prestigious Cranfield University, UK) provides a magnificent overview of the economics of international airlines. The title refers to airlines' apparent inability to satisfy the most basic of economic necessities: matching supply and demand
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